Optimize Your Backlog for Innovation with These Prioritization Frameworks

Whether you’re at a startup or a large company, here are some tools for planning innovation from people who know way more than me.

Innovation Ambition Matrix: Market Newness vs Product Newness

Left: Ansoff Matrix, Center: Innovation Ambition Matrix from Bansi Nagji, Geoff Tuff, Right: Redrawing by IG Reddy of the work by Roman Pichler

Called the “Innovation Ambition Matrix”, Roman Pichler adapted this tool from earlier work of Bansi Nagji and Geoff Tuff in his book Strategize. It is based on the Ansoff Matrix from Igor Ansoff. In this case, “Product newness” and “Market newness” (How established is the market) are your axis labels. The categories are “Core innovations”, “Adjacent Innovations”, and “Disruptive Innovations”. Ravi Kumar covers it in the YoursProductly publication. There is also an awesome article on LinkedIn from IG Reddy.

4 Type of Innovation Matrix: Problem Definition vs Domain Definition