My hope is that this article serves the community in a few ways:
I’ve seen some really bad “hypotheses.” Sometimes they might be written as a simple if-then statement: “If we make the button blue, then the click-through rate will increase.” Sound familiar?
Then there are times when someone thinks a competitor observation is a hypothesis: “Blue Button Group, Inc. is making their buttons blue.”
A common version is the one that seems just wordy enough to be dangerous because it’s not bad enough to raise alarms: “By making the button blue instead of grey, people will see it more and click it, increasing click-through rate.”
This is where I am hoping some…
I have reviewed more than 100 techniques for prioritization. I wanted to share some that stood out for group collaboration potential.
Teams can do this cumulative voting technique with dots or without. Dots represent a vote, and voting can be done however the facilitator prefers.
How it works: With a collection of items (for example, sticky notes on a wall), each person puts a dot (with a sticker or marker) on their favorite ideas. Voting can be done on individual items or themes/collections of items. …
After working in marketing for a few years, I noticed a mental model had formed in my mind that has become so ingrained in my worldview that I would see it almost everywhere.
The concept, for me at least, goes something like this:
This is beneficial in two ways:
Here is the prioritization frameworks list of over 100 different techniques to aid prioritization of features, projects, or requirements. The intended purpose is to serve as inspiration. I recommend thoroughly thinking about the needs of your users, team, and product before selecting any method. …
I am no leadership guru, but I have been in enterprise marketing for over 7 years. I’ve managed people, reported to several managers along the way, and worked with many different teams. I’ve noticed some patterns about what works and what doesn’t.
A title does not make someone a leader, and being a leader does not require a title. Who said this? I did some quick googling to find out which influencers could be attributed. It turns out that everyone says this! Why do we so often call people 'leader' just because they are in charge or get paid the…
I’ve been on a little prioritization journey. After documenting all of the feature prioritization techniques in one place, I am still not done digesting all of the learnings from that exercise. Here I want to walk through what I found regarding prioritization criteria critical but are rarely included in the process.
Although I have reviewed over 100 prioritization methods so far, only some make sense to critique specific factors. Some are more thematic and open-ended, where there are no predefined components (MoSCoW, for example). On the other hand, most scoring frameworks are pretty cut and dry for what goes into…
RICE scoring is a commonly referenced prioritization framework in product management and elsewhere. It shows up in most articles about prioritization techniques. In fact, after noticing so many of these articles, I decided to go on a little prioritization journey, where I lined up all prioritization frameworks mentioned on the internet. After that exercise, I realized there are many methods out there that are rarely discussed. Many of them may serve similar purposes to the popular ones like RICE. These alternatives are probably even more complete while also maintaining simplicity.
First off, let’s briefly review RICE.
I have looked into at least 107 prioritization frameworks so far. Keep in mind that pretty much any scoring framework or matrix can be steered towards the customer with a small tweak or two (changing “business impact” to “customer impact,” for example). However, here I have teased out the 18 of 107 that are explicitly customer focused.
Below is the full list of customer-focused prioritization frameworks. From there, scroll to find more information.
Note: I am a current Expedia Group Expedian of about 7 years. This article contains my own opinions and only references public information.
Expedia Group has consistently used the term “mission”. For the purpose of this article, however, Expedia Group’s mission (perhaps mission + purpose) is for all intents and purposes — the same as a vision.
I’ll reference a few of my favorite presentations on the matter:
A vision describes an audacious future state, why it matters, and what it means for the world.