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Product-curious and lifelong learner. Reading, writing about product management. Product School & PSPO I. Expedia SEO.

Updated: April 9, 2021 — With 107 methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This is meant to be a scannable, inspirational resource for managers in product or anywhere.


Why is this comprehensive list important?

My hope is that this article serves the community in a few ways:

  • Helps managers so they can spend less time inventing something which someone else has already had success with and documented
  • Inspires managers to improve their prioritization in whatever way works best for their team, product, or dev environment
  • Provides ideas for improving communication and expectation setting with stakeholders and partners
  • Spotlight contributions that so many have made from the 1980s to 2021 beyond the handful of most popular methods

How to prioritize: What I learned

I wrote about some of my learnings while putting this list of prioritization techniques together. …

A hypothesis is not just busywork. Use this four-part framework if you really want to learn from experiments.

A scientist in a laboratory wearing a white lab coat studies a specimen.
A scientist in a laboratory wearing a white lab coat studies a specimen.

Bad hypotheses are everywhere.

I’ve seen some really bad “hypotheses.” Sometimes they might be written as a simple if-then statement: “If we make the button blue, then the click-through rate will increase.” Sound familiar?

Then there are times when someone thinks a competitor observation is a hypothesis: “Blue Button Group, Inc. is making their buttons blue.”

A common version is the one that seems just wordy enough to be dangerous because it’s not bad enough to raise alarms: “By making the button blue instead of grey, people will see it more and click it, increasing click-through rate.”

This is where I am hoping some…

Find a new idea — guaranteed. Most importantly, get inspiration for your next product planning session. Here’s a dump of group exercises to help spark discussions and align teams, partners, and stakeholders when there’s no shortage of ideas.


I have reviewed more than 100 techniques for prioritization. I wanted to share some that stood out for group collaboration potential.

Voting ideas

Dot Voting / Cumulative Voting (CV)

Teams can do this cumulative voting technique with dots or without. Dots represent a vote, and voting can be done however the facilitator prefers.

How it works: With a collection of items (for example, sticky notes on a wall), each person puts a dot (with a sticker or marker) on their favorite ideas. Voting can be done on individual items or themes/collections of items. …

A modification to the infrequently discussed and underused “Minimum Viable Process”.

After working in marketing for a few years, I noticed a mental model had formed in my mind that has become so ingrained in my worldview that I would see it almost everywhere.

The concept, for me at least, goes something like this:

  • First, when tempted to optimize a process — resist. Take a step back and consider waiting to observe and understand the potential problem more.
  • Second, if a change is determined to be necessary when improving a process or adding a new process, managers should attempt a change with minimal intervention first.

This is beneficial in two ways:

Not your average prioritization article — I’ve researched and sifted through a ton of prioritization techniques. Here are my key takeaways.


  • There are more ways to prioritize than you thought
  • Prioritization frameworks are not dead
  • One framework may not be enough
  • Important prioritization criteria are often missing
  • Grids and scores are not being leveraged to their full potential

There are more ways to prioritize than you thought

Here is the prioritization frameworks list of over 100 different techniques to aid prioritization of features, projects, or requirements. The intended purpose is to serve as inspiration. I recommend thoroughly thinking about the needs of your users, team, and product before selecting any method. …

Are you helping your team focus? Many in leadership or management roles think that focus is about doing things. I'm afraid that's not right. Focus is about NOT doing things. Are you helping your team say 'no'?

A comic about Focus from featuring a boss and an employee. The boss asks for more focus (represented as a cowbell), when the employee returns with lots of focus cowbells, the boss is satisfied.
A comic about Focus from featuring a boss and an employee. The boss asks for more focus (represented as a cowbell), when the employee returns with lots of focus cowbells, the boss is satisfied.
This brilliant comic was offered as a courtesy of THINGS IN SQUARES. Check it out at The comic features a boss sitting at a desk and an employee presenting a proposal. The boss asks for more focus (represented as a cowbell). When the employee returns with lots of focus cowbells, the boss is satisfied.

What’s in a leader?

I am no leadership guru, but I have been in enterprise marketing for over 7 years. I’ve managed people, reported to several managers along the way, and worked with many different teams. I’ve noticed some patterns about what works and what doesn’t.

A title does not make someone a leader, and being a leader does not require a title. Who said this? I did some quick googling to find out which influencers could be attributed. It turns out that everyone says this! Why do we so often call people 'leader' just because they are in charge or get paid the…

After reviewing over 100 prioritization frameworks, I was shocked at how many are missing critical considerations. Can you guess what these are?


Learning about prioritization frameworks

I’ve been on a little prioritization journey. After documenting all of the feature prioritization techniques in one place, I am still not done digesting all of the learnings from that exercise. Here I want to walk through what I found regarding prioritization criteria critical but are rarely included in the process.

Although I have reviewed over 100 prioritization methods so far, only some make sense to critique specific factors. Some are more thematic and open-ended, where there are no predefined components (MoSCoW, for example). On the other hand, most scoring frameworks are pretty cut and dry for what goes into…

I’ve reviewed more than 100 prioritization frameworks, and I wanted to share what I’ve learned about the landscape outside of RICE. RICE is probably the most commonly referenced scoring method for stack ranking projects, ideas, or product features.


Where did this come from?

RICE scoring is a commonly referenced prioritization framework in product management and elsewhere. It shows up in most articles about prioritization techniques. In fact, after noticing so many of these articles, I decided to go on a little prioritization journey, where I lined up all prioritization frameworks mentioned on the internet. After that exercise, I realized there are many methods out there that are rarely discussed. Many of them may serve similar purposes to the popular ones like RICE. These alternatives are probably even more complete while also maintaining simplicity.

First off, let’s briefly review RICE.

What is the RICE prioritization?

I’ve done the hard work for you. I have pulled out the 18 customer-focused methods from the 101 overall. We talk a lot about being customer-focused. What do you say we make it official?

I have looked into at least 107 prioritization frameworks so far. Keep in mind that pretty much any scoring framework or matrix can be steered towards the customer with a small tweak or two (changing “business impact” to “customer impact,” for example). However, here I have teased out the 18 of 107 that are explicitly customer focused.

Below is the full list of customer-focused prioritization frameworks. From there, scroll to find more information.

  • Monster score
  • Gusto quadrant
  • DIE score
  • How many, How often matrix
  • BACER score
  • IDEA/E scoring
  • Value Mapping
  • BUC score
  • Nine-box Updated
  • Product Manager Triangle score
  • 5 Pillar…

Did you miss it? The travel tech giant which includes brands like Expedia®, Travelocity®, Orbitz®, VRBO® and more… just touched down with a brilliant new vision. It’s arguably their first one ever.

Note: I am a current Expedia Group Expedian of about 7 years. This article contains my own opinions and only references public information. homepage

Expedia Group has consistently used the term “mission”. For the purpose of this article, however, Expedia Group’s mission (perhaps mission + purpose) is for all intents and purposes — the same as a vision.

What does a good vision look like?

I’ll reference a few of my favorite presentations on the matter:

What is a vision?

A vision describes an audacious future state, why it matters, and what it means for the world.

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