7 Point Checklist For A Better Vision

Create a better vision for your company, product, or program. Hold off on that impressive slide deck or lengthy whitepaper. Those are fine, but only if they are supporting something that is already simpler and more effective.

Jordan Lamborn
2 min readApr 18, 2022

A New Vision Checklist

Guide: Gives direction while leaving room for learning.
Motivational: Motivates the team by cultivating a sense of purpose.
Customer-centric: Places the customer at the center.
Unique Value: Targets an unmet customer pain.
Bold: It is daring or even a bit unrealistic.
Concise: Fits into 1–3 sentences. Yes, this is completely reasonable.
Progressive: Aim to make the world a better place.

The end result is something that is clear and convincing internally and externally. It will be read, understood, and remembered.

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Jordan Lamborn

Product Manager @ Slice. Curious. Learning, read/write on product management. ex-Expedia. Product School. PSPO I. https://www.linkedin.com/in/jordanlamborn/